Designing the customer experience
Design Research utilizes ethnographic research methods to uncover subtle customer insights from the context of everyday life.
These insights reveal deeper customer needs and form the foundation of new or improved product and service opportunities.
Design Research successfully transforms opportunities into compelling product, service or brand experiences by navigating the complex intersections between the business context, technological possibilities and human behavior.
New ideas are manifested as physical or digital prototypes for iterative testing and refinement with customers to ensure market fit and uptake of the new offering at launch.
Delivering the client experience
Every client organization and culture is unique. Therefore, Design Research sets a bespoke innovation course together with you based on the needs of your company.
Working with a trusted network of international researchers and designers, we manage project complexity through divergent and convergent work processes to identify the most promising areas of opportunity for your enterprise.
Generating multiple design options will keep your innovation pipeline populated with customer centered offerings delivering brand value over time.
Opportunity roadmaps assists in decision making steering your organization on a pathway to growth that is tailored to the goals of your business.